We are in a dizzying and troubling time, to say the least, and we hope that you, your families and your colleagues are safe.
When we're talking with a new potential client, it often happens that they are very forthcoming about all of the details of their upcoming event with one exception. Clients will often dance around the issue of budget. Over the years, I’ve found that answer falls into a few groups. Some clients come right out and tell you how much they have budgeted. Some clients will ask us to come up with a budget based on their requirements. Others will state a number but not be clear about their expectations of what is included.