Ray Bloch Productions Produces Evening Celebration For NBCUniversal Telemundo Enterprises

Posted by RBP Team on May 25, 2016 3:50:00 PM

We are proud to announce the successful production of an evening celebration in honor of NBCUniversal Telemundo Enterprises’ success for 2015. This event was held at The Manhattan Center’s Hammerstein Ballroom in New York City on Monday, May 16th and was capped off with a live performance by global superstar: Jennifer Lopez. Catered exclusively to the network’s advertising clients, Ray Bloch worked with the NBCUniversal Telemundo team to create a thumping event to allow attendees to immerse themselves in the brand.

“While we have partnered with Telemundo to produce their upfront for the last several years, when they wanted to take a different, more celebratory, approach this year, we were on board and excited about the new strategy,” said Richard Bell, Executive Producer and Partner of Ray Bloch Productions. “We engineered a brand immersive experience, building suspense throughout the event, and creating ‘WOW’ moments. It was fantastic to see how the audience responded to the creative. They were charged by it!”

“The collaboration that we had with the Ray Bloch team really helped us make our brand shine brightly throughout this event,” said Aileen Angulo Merciel, SVP, Marketing and Creative, NBCUniversal Telemundo Enterprises. “They are great partners, and together we created an amazing event”.

The evening served as a capstone event for NBCUniversal Telemundo Enterprises, which previously that morning had been featured in the NBCUniversal Upfront, which combined all their media properties for one event at Radio City Music Hall.

“Companies are always looking for ways to differentiate their brand during the UpFront season,” said Eddie Ricard, Account Executive, Ray Bloch. “Reaching an audience with strategic messaging while creating an engaging environment is our constant challenge. Without question, Telemundo and Ray Bloch figured it out”.